Consumer Theory: Utility Functions and Demand
Consumer's Problem → Specific Utility Functions → Duality and Expenditure Function → Numerical Example → Applications of the Theory
- ·Completeness: for any x, y: x ≿ y or y ≿ x
- ·Transitivity: x ≿ y and y ≿ z → x ≿ z
- ·Continuity: ensures the existence of a utility function
- ·Strict monotonicity: "more is better"— ∂u/∂xₗ > 0
- ·Strict convexity of preferences: mixtures are preferred to extremes
Consumer theory is the mathematical foundation of microeconomics. It explains how a rational agent chooses a bundle of goods, maximizing utility under a budget constraint. This theory provides tools for analyzing changes in demand, evaluating the effects of government policy, and welfare.
The consumer chooses a vector of goods x = (x₁,...,xₗ) ∈ ℝᴸ₊, maximizing utility u(x) under a budget constraint. Formally:
Here p = (p₁,...,pₗ) is the price vector, m is monetary income. The constraint p·x ≤ m is a "budget hyperplane" in ℝᴸ.
Marshallian demand: xˡ(p, m) — solution to the consumer's problem. Properties: (1) homogeneous of degree zero: x(tp, tm) = x(p, m) — no "money illusion"; (2) Walras' identity: p·x(p,m) = m (everything is spent).