Research·Course
Research Methods
Scientific research methods: quantitative and qualitative approaches, philosophy of science, research ethics
10
Modules
29
Articles
~3 h
Reading
IV
CLOs
§ 01 — Curriculum
10 modules.
Each module is a small unit. Most read in sequence — but a determined reader can begin anywhere.
- M IIntroduction to ResearchDefining research, types of research, critical thinking, topic selection, problem formulation, and research questions4 articles
24 minBegin → - M IILiterature ReviewPurpose and structure of a literature review, searching for sources, academic databases, critical reading, and writing the review3 articles
18 minBegin → - M IIIIntroduction to Quantitative ResearchBasics of statistics, SPSS, types of data, descriptive statistics, and graphical data representation3 articles
18 minBegin → - M IVIntroduction to Qualitative ResearchDefinition of qualitative research, reflexivity, sampling, data coding, and using NVivo3 articles
18 minBegin → - M VPhilosophy of ResearchResearch paradigms, ontology and epistemology, positivism, interpretivism, critical realism, and research ethics3 articles
18 minBegin → - M VIPreparing for the AssignmentFormatting requirements, academic integrity, plagiarism, citation and referencing rules1 articles
6 minBegin → - M VIIAdvanced Quantitative MethodsSecondary data, sampling methods, questionnaire design, measurement scales, and data entry in SPSS3 articles
18 minBegin → - M VIIIQualitative Data CollectionEthics and informed consent, interviews, semi-structured interviews, and focus groups3 articles
18 minBegin → - M IXQuantitative Data AnalysisStatistical significance, hypothesis testing, confidence intervals, t-tests, analysis of variance (ANOVA), correlation, and regression3 articles
18 minBegin → - M XQualitative Data AnalysisThematic analysis, coding and developing themes, presenting qualitative data, and ensuring quality3 articles
18 minBegin →
§ 02 — Learning outcomes
4 outcomes.
CLO I
Understanding Methodology
Demonstrate understanding of core research methodologies and their application in a business context.
CLO II
Critical Literature Analysis
Critically evaluate academic literature and apply systematic review skills.
CLO III
Research Design
Develop research designs using quantitative and qualitative methods of data collection and analysis.
CLO IV
Ethics and Reflexivity
Apply ethical principles and a reflexive approach when conducting research.
§ 03 — Practices