Hospitality·Course
Hospitality & Hotel Networks
Hotel business and chain creation: types, revenue management, marketing, finance and technology
11
Modules
33
Articles
~3 h
Reading
IV
CLOs
§ 01 — Curriculum
11 modules.
Each module is a small unit. Most read in sequence — but a determined reader can begin anywhere.
- M IFoundations of the Hotel IndustryHistory of the hospitality industry, hotel classification, structure of a hotel enterprise3 articles
18 minBegin → - M IIHotel Chains and Business ModelsMajor global hotel chains, franchise and management business models, lifestyle hotels3 articles
18 minBegin → - M IIIMarketing and DistributionSales channels, OTA, GDS, Revenue Management, digital marketing3 articles
18 minBegin → - M IVHotel Design and ConstructionArchitecture and layout, design standards, pre-opening3 articles
18 minBegin → - M VHotel Operations ManagementFront Office, Housekeeping, Food & Beverage: processes, standards, quality management3 articles
18 minBegin → - M VISales and Revenue ManagementMICE, corporate sales, revenue strategy, OTA management3 articles
18 minBegin → - M VIIGuest Experience and Quality ManagementGuest journey, NPS, complaint management, loyalty programmes3 articles
18 minBegin → - M VIIIFinance and InvestmentHotel P&L, USALI, investment analysis, deal structures3 articles
18 minBegin → - M IXHuman Resource Management (HR)Service culture, recruiting and training, employee engagement and motivation3 articles
18 minBegin → - M XTechnology in the Hotel IndustryPMS, CRS, RMS, digital guest experience, smart hotels and AI in hospitality3 articles
18 minBegin → - M XISustainability in the Hotel IndustryESG, green standards, environmental certifications and social responsibility of hotels3 articles
18 minBegin →
§ 02 — Learning outcomes
4 outcomes.
CLO I
Hotel Product
Understand the types, classification, and operating models of hotels across different categories and formats.
CLO II
Revenue Management and Finance
Apply revenue management tools, financial analysis, and investment appraisal in the hotel industry.
CLO III
Marketing and Guest Experience
Develop marketing strategies and manage distribution channels, CRM, and service personalization.
CLO IV
Strategic Management
Design and scale hotel chains, applying principles of sustainable development and modern technologies.
§ 03 — Practices