Argumentation: Structure of Persuasive Reasoning
Why Logic Is Necessary → Structure of an Argument → Deduction and Induction → Validity and Soundness → Necessary and Sufficient Conditions → How to Construct Arguments in a Business Environment
Definitions
- Deductive argument
- — the conclusion follows necessarily from the premises. If the premises are true, the conclusion cannot be false. Classic syllogism: all digital companies need cybersecurity; our company is digital; therefore, our company needs cybersecurity. To che...
- Inductive argument
- — the conclusion follows from the premises with a certain probability, but not with necessity. For three years in a row, the UAE real estate market grew in Q4; this Q4 the market will grow as well. The premises may be true, while the conclusion is f...
- Abduction
- — inference to the best explanation. The patient has a fever, cough, weakness. Diagnosis: flu. This is not deduction and not induction—it is the proposition of the best hypothesis. Used in diagnostics, detective reasoning, strategic analysis.
Logic is a normative science about correct thinking. It does not describe how people actually think (that is the domain of psychology), but establishes how one should think in order to arrive at true conclusions. Good thinking is not an innate gift, but a skill that can be learned.
Logic is present everywhere in professional life: data analysis, decision-making, drafting documents, negotiations, presentations. A person who can construct and recognize arguments has a serious competitive advantage.
An argument consists of three elements: thesis (the statement that needs to be proven), grounds (premises, facts, data), and link (the logical transition from grounds to thesis).
Example: “This project should be closed (thesis), because it has already required two budget overruns and the current forecast shows a third (grounds). Investments that systematically exceed the budget destroy company value (link).”