Narrative·Course

Narratology

Narrative theory: story structures, storytelling in business and politics

Part of the Antiquity track — finish it for a verifiable diploma →

8
Modules
24
Articles
~2 h
Reading
IV
CLOs

§ 01 — Orientation

New here?

What you'll be able to do, who this is for, how long it takes, and where to begin.

By the end, you will be able to

  • 01Break a story into its structural parts.
  • 02Recognize the archetypal plots underneath.
  • 03Tell a business story that persuades.
  • 04See how narratives are used for power.
  • 05Craft a narrative on purpose, not by accident.

Who this is for

Writer & creativeIndustry professionalPractising managerCurious readerStudent

How long it takes

  • Quick orientation
    Skim the opening module and the cheatsheet to get the shape of it.
    ~2 h
  • Full read-through
    Read every article once, in order.
    ~2 h
  • Mastery path
    Read, take the quizzes, and space out your reviews.
    ~2 weeks
Start with one lesson
Jung, Archetypes, and the Collective Unconscious
Read one article to see the shape of the school before committing.
Open →
Cite this school
  • APA

    Stoa. (2026). Narratology [Online course]. Stoa. https://stoa.school/course/narratives

  • MLA

    Stoa. “Narratology.” Stoa, 2026, https://stoa.school/course/narratives.

  • Chicago

    Stoa. “Narratology.” Stoa. Accessed September 1, 2026. https://stoa.school/course/narratives.

§ 02 — Curriculum

8 modules.

Each module is a small unit. Most read in sequence — but a determined reader can begin anywhere.

§ 03 — Learning outcomes

4 outcomes.

CLO I
Narrative Theory

Demonstrate understanding of fundamental narratological concepts: story, discourse, and narrator

CLO II
Archetypal Plots

Recognize universal narrative patterns across different contexts

CLO III
Business Storytelling

Apply storytelling principles to create persuasive pitches and communications

CLO IV
Narrative and Power

Analyze political and media narratives as instruments of influence

§ 04Practices