Module VI·3 articles·~18 min

Advertising, PR, and Political Rhetoric in the 20th Century

Edward Bernays, advertising as persuasion, and framing in politics

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§ 01 — Articles

I
Edward Bernays and the Birth of PR
Article 1 of 3
~6 min
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II
Rhetoric of Advertising: Images, Desire, and Identity
Article 2 of 3
~6 min
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III
Political Rhetoric of the 20th Century: Framing and Narrative
Article 3 of 3
~6 min
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§ 02 — Practice

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