Course
Rhetoric
Theory and practice of persuasion: from Aristotle to modern debates and advertising
8
Modules
24
Articles
~2 h
Reading
IV
CLOs
§ 01 — Curriculum
8 modules.
Each module is a small unit. Most read in sequence — but a determined reader can begin anywhere.
- M IClassical Rhetoric and Public SpeakingAristotle, Cicero, and the art of persuasive speech3 articles
18 minBegin → - M IIWritten CommunicationBusiness correspondence, analytical writing, and persuasive documents3 articles
18 minBegin → - M IIINegotiation and PersuasionPrinciples of negotiation, psychology of influence, and difficult conversations3 articles
18 minBegin → - M IVMedia and Digital RhetoricCommunication in the digital age, media literacy, and personal branding3 articles
18 minBegin → - M VThe Public Sphere, the Rhetoric of Reason, and Great OratorsHabermas, great orators of the 19th–20th centuries, and the rhetoric of totalitarianism3 articles
18 minBegin → - M VIAdvertising, PR, and Political Rhetoric in the 20th CenturyEdward Bernays, advertising as persuasion, and framing in politics3 articles
18 minBegin → - M VIIDigital Rhetoric: Social Media, Disinformation, and ImageThe rhetoric of social networks, the virality of persuasion, and visual argumentation3 articles
18 minBegin → - M VIIIThe Future of Rhetoric: AI, Deepfakes, and Rhetorical EducationAlgorithmic persuasion, the crisis of trust, and the future of rhetoric3 articles
18 minBegin →
§ 02 — Learning outcomes
4 outcomes.
CLO I
Classical Rhetoric
Demonstrate understanding of the key concepts of the rhetorical tradition: ethos, pathos, and logos
CLO II
Argumentation
Construct persuasive arguments using diverse rhetorical strategies
CLO III
Discourse Analysis
Analyze political, advertising, and media texts as rhetorical practices
CLO IV
Speaking Practice
Apply rhetorical principles in public speaking and debate
§ 03 — Practices