Communication·Course
Business Communication & Negotiation
Comprehensive course on negotiations, networking, self-presentation, public speaking and managing business relationships
14
Modules
42
Articles
~4 h
Reading
IV
CLOs
§ 01 — Curriculum
14 modules.
Each module is a small unit. Most read in sequence — but a determined reader can begin anywhere.
- M IFundamentals of Business CommunicationVerbal and nonverbal communication, active listening, emotional intelligence in business interaction3 articles
18 minBegin → - M IISelf-Presentation and Personal BrandElevator pitch, positioning, impression management, online presence, and social media3 articles
18 minBegin → - M IIINetworking: Strategies and ToolsWhere and how to meet people, small talk, follow-up, maintaining a contact database, building a network3 articles
18 minBegin → - M IVBuilding and Maintaining Business RelationshipsTrust, mutual value, mentorship, long-term business relationships, social capital3 articles
18 minBegin → - M VThe Art of NegotiationPreparation for negotiations, BATNA, ZOPA, win–win strategies, tactics and techniques3 articles
18 minBegin → - M VIPersuasion and InfluenceCialdini’s principles, argumentation, handling objections, framing, storytelling3 articles
18 minBegin → - M VIIBusiness Meetings and EventsPlanning and conducting meetings, business etiquette, conferences and trade shows, follow-up3 articles
18 minBegin → - M VIIIClosing DealsReadiness signals, closing techniques, handling price, contract stage3 articles
18 minBegin → - M IXDifficult Negotiations and ConflictsManipulation, deadlocks, mediation, emotions in negotiations, dealing with difficult counterparts3 articles
18 minBegin → - M XPublic SpeakingSpeech structure, working with the audience, visual aids, overcoming fear3 articles
18 minBegin → - M XICross-Cultural CommunicationNegotiation practices across cultures, Hofstede’s model, adapting communication style3 articles
18 minBegin → - M XIIBusiness Correspondence and Digital CommunicationEmail etiquette, messengers, video calls, presentations, working with remote teams3 articles
18 minBegin → - M XIIISales and Customer RelationsTypes of sales (B2B/B2C), sales funnel, discovery calls, managing expectations, retention3 articles
18 minBegin → - M XIVLeadership and Team ManagementLeadership styles, delegation, feedback, motivation, managing team conflicts3 articles
18 minBegin →
§ 02 — Learning outcomes
4 outcomes.
CLO I
Communication Skills
Effectively use verbal and nonverbal communication techniques in a business context.
CLO II
Negotiation and Influence
Plan and conduct negotiations using win–win strategies, persuasion techniques, and conflict management.
CLO III
Networking and Relationships
Build and develop a professional network, creating mutual value and long-term partnerships.
CLO IV
Leadership and Presentation
Present confidently in public, manage a team, and adapt communication style to diverse cultural contexts.
§ 03 — Practices